Identify your retail station’s true competitors based on shared visitors, plus analytics on trade area, customer demographics, loyalty rates, seasonality and more.
AnalyticsPro, an online software platform, uses sophisticated location-based technology and cell phone pings to help you analyze site-level market share for your location vs. your 10 closest or most highly-correlated competitors based on shared customers. It's a game-changer for all fuel retailers, no matter the size or scope of your operation.
Understand station performance in each market at the site level.
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In the era of rollercoaster oil prices and fluctuating consumer demand, the retail OPIS AnalyticsPro is an online platform that uses advanced location-based technology and cell phone pings to analyze market share at the site level. Compare your location to your ten closest or most highly-correlated competitors based on shared customers. Analyze data dating back to 2020 using time series or point-in-time analysis.
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Compile lists of true competitors for each of your stations.
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Your closest competitors are not always your biggest ones. OPIS AnalyticsPro provides you with specific insights into your sites. Understanding where your customers are shopping, beyond your own stores is crucial for the effectiveness of your pricing strategies.
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Create demographic profiles of your customers.
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Census data and trade area analysis let you know who your customers are and where they live. Extracting data from the 2020 US Census, AnalyticsPro enables you to create customer demographic profiles, including population, income, age and education. Understanding customer characteristics for your locations and those of your competitors will help improve pricing, marketing and merchandising decisions. Promote and sell items you know visitors will want to buy based on their preferences and budgets. Based on visit counts and overnight resting locations, you can discover where customers – both yours and your competitors live at the granular level of a census block. Such insight informs smarter decisions on where to expand your competitive footprint and locate new stations. |
Evaluate the effectiveness of your loyalty programs.
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AnalyticsPro will help you evaluate the effectiveness of your loyalty programs Understand how loyal customers are to your locations as well as the competition. Assess
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Know traffic flows and market share by day and time.
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Track seasonality and get more granular with your fuel pricing strategy. AnalyticsPro provides Day-of-Week and Time-of-Day market share analysis. Using customized charting and graphing, see which stations have the most traffic on specific days, or specific times of day. Establish when competitor stations are least busy and most vulnerable. Maximize fuel profits by optimizing margins at the most opportune times of the day. Know when competitor stations are most vulnerable and identify opportunities to capture more market share. |
Access accurate and secure data in the clouds.
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Not only is the OPIS retail database the most comprehensive available, it’s also the most accurate. Our QC team of more than a dozen analysts ensures that our retail database is always up to date and accurate. We provide secure data storage in the cloud. For retailers with an in-house analytics team and/or platform already in place, the site and market share data ii AnalyticsPro is also available via API for import into your own systems. You can also complement AnalyticsPro with the real-time pricing, margin and demand data provided by the tools in our groundbreaking RetailSuite platform.
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